Advertise with us

Advertise & Sponsor with The Weave

The Weave reaches people who care deeply about learning, science, games, books, parenting, money, food, and everyday wellbeing.

They are students, educators, researchers, clinicians, parents, and lifelong learners. They care about nuance and story more than hype.

We’re open to thoughtful sponsorships and collaborations that genuinely serve this audience.

This page explains what kinds of partnerships we’re interested in, what we offer, and how to get in touch.

Who should consider partnering with The Weave?

We’re a good fit for:

  • Educational platforms and tools
    Online learning platforms, tutoring tools, note-taking apps, research tools, curriculum resources.
  • Publishers & creators
    Book publishers, tabletop game designers, indie creators with thoughtful projects in line with our realms.
  • Health, wellbeing, and productivity products
    Tools and services that respect science, ethics, and real-world constraints (e.g. not fad diets or miracle cures).
  • Research and academic services
    Tools that help researchers and educators work more effectively, in ethically sound ways.

If your brand or project sits near education, learning, research, parenting, or thoughtful play, there may be a natural home for it within The Weave.

What we offer

Exact options may evolve over time, but broadly we can offer:

1. Newsletter Sponsorships

We publish multiple newsletters:

  • The Thread – main digest across all realms
  • Realm-specific newsletters, such as:
    • The Report (science)
    • The Roll (tabletop)
    • The Hunt (reading)
    • The Tale Told (language learning)
    • The Map (productivity)
    • The Timeslip (history)
    • The Chart (money)
    • The Lighthouse (education)
    • The Trace (creativity)
    • The Pulse (wellness)
    • The Bite (food)
    • The Storybook (parenting)

Sponsored placements can include:

  • A clearly labelled sponsor section in the newsletter
  • A short, well-crafted message about your product or service
  • Optional links to longer features or resources

We prioritise clarity and relevance over aggressive promotion.

2. Podcast, Video & Content Sponsorships

As we develop audio and video formats (for example, game-focused content, language-learning episodes, or educational series), we may offer:

  • short, clearly marked sponsor messages
  • sponsored episodes or segments where appropriate
  • co-created explainer or demonstration content

Every sponsored piece is disclosed and must align with our science and ethics standards.

3. Content Collaborations

We’re open to co-creating:

  • educational series
  • case studies
  • themed collections
  • resource guides

For example, a collaboration might look like:

  • a series of articles on using your tool in education, co-branded with Learning Horizons
  • a special feature on a research-related platform with The Eureka Chronicles
  • a tabletop game design case study with The Story Never Dice

Any collaboration is built to be valuable reading first, with sponsorship made transparent.

4. Events & Workshops

For aligned organisations and institutions, we can co-host:

  • webinars
  • workshops
  • panel discussions
  • mini-courses

These might involve topics such as:

  • narrative in teaching and research
  • study skills and wellbeing
  • curriculum design
  • using games in education

Brand presence can be integrated in a way that supports the learning experience rather than overshadowing it.

Our principles for partnerships

We say “yes” only when:

  • the product or service fits the interests and needs of our audience
  • claims are evidence-based and responsible
  • we’re allowed to be transparent about sponsorship
  • we can maintain editorial independence and honesty

We say “no” to:

  • deceptive or aggressive marketing
  • pseudoscience or health misinformation
  • gambling, predatory financial products, and similar categories
  • partnerships that would undermine trust with our readers, students, or clients

Our audience’s trust is more valuable than any short-term sponsorship.

Audience overview

As The Weave grows, we’ll maintain a media kit with up-to-date information, which may include:

  • newsletter subscriber counts
  • open and click rates
  • geographic and professional breakdowns
  • examples of previous collaborations

If you’d like access to the latest version, please mention this in your enquiry.

How to get in touch

If you’re interested in advertising or sponsoring with The Weave:

  1. Email [add email, e.g. [email protected]] with:
    • a short introduction to your organisation
    • what you’re hoping to promote
    • any timelines or constraints
    • whether you’re interested in newsletters, content, events, or a mix
  2. We’ll review the fit and, if it looks promising, reply with:
    • initial thoughts on alignment
    • possible formats
    • next steps and information needed from you

We may decline politely if we feel the partnership doesn’t align with our audience or values. If we accept, we’ll work with you to create sponsorships that feel genuinely useful and respectful for everyone involved.